Split testing, also known as A/B testing, is a crucial technique in web development and marketing where two or more versions of a web page, such as a WordPress site, are compared to determine which performs better in terms of user engagement and conversion rates. By analyzing metrics such as click-through rates and bounce rates, split testing empowers developers and marketers to make data-driven decisions that enhance user experience and improve SEO outcomes. In the context of WordPress, split testing can be seamlessly integrated with plugins, providing a user-friendly way to optimize content and design for superior website performance.
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