SSL, or Secure Sockets Layer, is a cryptographic protocol essential for securing data transmission between a user's browser and a web server, ensuring the confidentiality and integrity of information. In the context of WordPress and web development, implementing an SSL certificate is crucial for enhancing website security, as it encrypts user data and protects against eavesdropping, which is vital for maintaining user trust. Furthermore, SSL is a significant factor in SEO, as search engines like Google prioritize secure websites, making SSL implementation a key strategy in digital marketing to improve search engine rankings and boost online credibility.
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