Sticky CTAs (Call-to-Actions) are interactive elements on a webpage that remain visible as users scroll, enhancing user engagement and conversion rates by providing constant accessibility to key actions. In WordPress and web development, implementing sticky CTAs involves using plugins or custom code to ensure these elements are responsive and do not impede user experience. From a marketing and SEO perspective, sticky CTAs can significantly boost conversion by maintaining a persistent prompt for users to take desired actions, such as signing up for newsletters or making purchases, thereby improving website performance metrics.
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