In the context of WordPress and web development, a "Theme" is a collection of templates and stylesheets used to define the visual appearance and functionality of a website, allowing users to customize their site's layout, color scheme, and typography without altering its core code. Themes play a crucial role in marketing and SEO by enhancing user experience, improving site navigation, and ensuring responsive design, which can lead to better search engine rankings and increased engagement. In technology, themes offer a modular approach to web design, enabling developers to implement consistent branding and design elements efficiently across multiple sites or pages.
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