Trust signals are indicators used in web development and digital marketing to assure users of a website's credibility and reliability, crucial for enhancing user experience and boosting SEO rankings. In the context of WordPress, trust signals can include SSL certificates, customer reviews, security badges, and professional design elements that convey professionalism and security, thereby increasing visitor confidence and potentially improving conversion rates. Implementing effective trust signals in your WordPress site not only aids in building brand authority but also aligns with best practices for search engine optimization by fostering user trust and engagement.
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