Upsells

Upsells in the context of WordPress and web development refer to strategies used to encourage customers to purchase a higher-end product or service version, enhancing user experience and increasing revenue. This technique is often implemented through plugins or e-commerce platforms like WooCommerce, where additional features or premium packages are suggested during the checkout process. By optimizing upsell offers with targeted marketing and SEO techniques, businesses can effectively boost conversion rates and maximize the lifetime value of each customer.