Usability Testing is a critical process in web development and digital marketing, especially for WordPress sites, where real users interact with a website to identify usability issues and ensure an intuitive user experience. By focusing on aspects such as navigation, accessibility, and content clarity, this testing method enhances SEO by reducing bounce rates and increasing user engagement, ultimately improving site performance and conversion rates. In the context of technology and WordPress, usability testing ensures that themes, plugins, and customizations function seamlessly, providing a user-friendly interface that aligns with business goals.
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