Video engagement refers to the measurement of how viewers interact with video content, encompassing metrics such as view counts, watch time, likes, shares, and comments, which are critical for optimizing content strategy in WordPress and digital marketing. In the context of web development and SEO, enhancing video engagement on a WordPress site can improve user experience and increase page ranking by keeping visitors on the site longer, thereby reducing bounce rates and signaling content relevance to search engines. Utilizing plugins and analytics tools, developers and marketers can track and analyze video engagement to refine their strategies, ensuring videos effectively drive conversions and achieve marketing objectives.
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